Digital Marketing News | Marketing Dive
WEBNew ads from the Sazerac whisky brand star comedians Andrew Santino and Stavros Halkias and poke fun at outrageous bets placed around games. Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and ...
Burger wars: How Burger King's rivalry with McDonald's …
WEBMay 17, 2022 · Burger wars: How Burger King’s rivalry with McDonald’s reverberates through adland. Despite McDonald’s boasting twice as many restaurants, five times the ad budget and 10 times the revenue, Burger King’s marketing innovations have had lasting impact. This article is part of a four-part series about famous brand rivalries. For …
How Coke and Pepsi's rivalry shaped marketing — and where it …
WEBMay 3, 2022 · With the advent of TV advertising, and then the burgeoning counterculture of the ’60s, Pepsi sharpened its attacks, with shots across the bow at Coke’s fustier image. In 1963, Pepsi announced it would put $36 million behind a new “Think Young” brand platform, its most extensive campaign to date, per “The Cola Wars.”.
Sneaker supremacy: Nike and Adidas battle for brand love
WEBMay 10, 2022 · Nike and Adidas have been ensnared in a relentless rivalry that has commanded the athletic wear industry for nearly 60 years, attempting to out design, out recruit and out cool one another in order to dominate the now $310 billion global sporting goods market.. The running boom of the late 1960s and ‘70s kickstarted the original sneaker battle, but fierce competition fueled Nike and Adidas ...
Allbirds CMO on why brand building is key to company’s …
WEBAug 14, 2024 · Founded a decade ago, the San Francisco-based company first rose in popularity thanks to its comfortable designs and a sustainability minded ethos. Once deemed the “it” shoe of Silicon Valley, Allbirds saw its fortunes turn following an IPO in 2021 and over expansion into retail. Net revenue dropped 26.8% in Q2 2024, partially due to the ...
Social Media Marketing News | Marketing Dive
WEB3 days ago · Snoop Dogg and Solo Stove deliver ‘Blunt Marketing’ in latest ads. The smokeless fire pit maker doubles down on its relationship with the rapper following a previous effort that generated buzz but missed sales goals. By …
Rockstar celebrates hustle mentality in first global marketing …
WEBMay 5, 2021 · Dive Insight: Rockstar is making a bigger splash with its marketing this year through an extensive global campaign, its first since getting acquired by PepsiCo for $3.85 billion in 2020. "Life is Your Stage" appeals to a range of go-getter consumers who need fuel to realize their goals, whether those be in the office, gaming space or in terms of creative output.
Disney ties mood to messaging with contextual ads amid ad-tech …
WEBJan 11, 2024 · Lastly, the company teased a new contextual ad product, Disney’s Magic Words, that uses advanced data to analyze scenes and visuals across its library to tie mood and emotion to advertising messages. The offering will be available to beta partners at this year’s upfront and to wider audiences by the end of the year. Marketing news, voices ...
9 campaigns that boosted the mood in 2022 | Marketing Dive
WEBDec 12, 2022 · Amid persistent economic woes, an ongoing war and a series of controversies, efforts by McDonald’s, Old Spice and Chipotle found a way to cut through the noise. Creativity faced a gauntlet of challenges in 2022, dispelling hopes for a marketing renaissance. War broke out in February, followed by a souring economy and ad market.
Choice Hotels names new creative, media agencies to drive brand ...
WEBAug 14, 2024 · Choice Hotels International has named two new agencies of record (AOR), handing creative duties to 72andSunny New York and digital media to Dentsu X, according to a press release. The appointments follow a period of expansion, including the acquisition of Radisson in 2022, and arrive amid a revamp of Choice’s rewards program.