Lawmakers question whether the airline’s algorithmic ticket pricing crosses the line from customized to creepy.

In its earnings call earlier this month, Delta said that around 3% of domestic tickets sold this year have been priced by the ...

Delta is using AI to "personalize" the price you pay for airfare. Here's what that could mean for your next trip.

Fast, efficient analysis of customers’ shopping and social media habits gives companies a leg up when it comes to dynamic ...

American Airlines’ top executive blasted the use of artificial intelligence in setting air fares, calling the practice ...

Three U.S. senators are looking to crack the code behind Delta's goal of using AI to set 20 percent of domestic prices by the ...

About 3 percent of Delta’s domestic ticket prices are now determined by artificial intelligence (AI), with plans to raise ...

The move has drawn big concerns about what the use of artificial intelligence for airline tickets really means.