In a competitive marketing strategy that merges user experience with the latest generation of technology, Bharti Airtel allows its users to enjoy a one-year subscription to Perplexity Pro, an advanced ...

The Gist Advertising first. Perplexity.ai is introducing ads to its results — the first advertising deployment among generative AI solutions. Strategic placement.

As people increasingly turn to AI chatbots like ChatGPT for quick and conversational answers, most marketers remain ...

Srinivas argued that Google’s reliance on advertising revenue is fundamentally at odds with the future of AI-driven web browsing, positioning Perplexity as a user-centric alternative in what he calls ...

Generative AI tools like ChatGPT, Claude, and Perplexity are shaking up the world of search — and putting pressure on ...

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task automation.

As part of its forward-looking strategy, Search Business Group has also introduced Generative Engine Optimization (GEO) services to help healthcare providers rank in AI-driven search engines such as ...

EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...

Perplexity AI is looking to take its Comet browser to the next level by embedding it directly into smartphones.

The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s dominance.

Hyderabad: Oxygen, a Hyderabad-based digital marketing powerhouse, has achieved a major industry breakthrough by ranking ...