WhatsApp is rolling out new ad features including a subscription model that will allow channels to offer exclusive content for a monthly fee.

Meta has announced the introduction of advertisements to WhatsApp, ending its long-standing ad-free experience.

WhatsApp on Monday announced that it will soon introduce advertisements and other paid features in a major shift for the messaging app, which has mostly remained ad-free since its launch. The move marks WhatsApp’s most significant step toward monetisation since it was acquired by Meta in 2014.