When President Donald Trump heard that Amazon was considering displaying the added cost of tariffs on certain items ― putting their impact on full display ― he personally called Jeff Bezos to complain,

The White House called Amazon’s plan to display an item’s tariff costs a “hostile and political act,” prompting Trump to call Jeff Bezos.

Amazon was swept up in the White House's crosshairs Tuesday after the Jeff Bezos-founded retailer reportedly eyed underscoring tariff price changes.