The Better Business Bureau's National Advertising Division reviewed Microsoft's Copilot AI advertising. It was not amused.

The Better Business Bureau has examined the claims that Microsoft makes for its Microsoft 365 Copilot offering.

Microsoft’s Copilot branding spree is drawing criticism from an ad watchdog for creating confusion and making unclear ...

The Better Business Bureau's National Advertising Division has challenged Microsoft's Copilot branding, citing consumer ...

Does Copilot make you more productive? Maybe, but an industry watchdog isn't happy with the way Microsoft is marketing ...

An advertising watchdog challenges Microsoft's Copilot productivity claims, citing a lack of objective proof. The demanded ...

There is a significant amount of noise surrounding AI-driven business apps, but one that is making significant cut through is Microsoft ... Copilot and how it can help their business to perform ...