Gen Z's obsession with youth sparked age-shaming. Now, some are pushing back against a culture terrified of turning 30.

Fifty-six percent of Gen Z fans like vinyl for its aesthetic, while 37% use it as home decor, according to a Vinyl Alliance survey. It’s part of what Jared Watson, an assistant professor of marketing ...

The realization is simple but jarring: High School Musical premiered on Disney Channel in 2006. Nearly two decades later, the ...

Several other studies this year have shown Gen Z is doomspending rather than saving, with one study showing nearly half don’t ...

Jennifer Lopez is a masterclass in sustained ambition. She is proof that reinvention is a skill, discipline is a lifestyle, ...

Gen Z views the world as a scary place, according to new research presented at the 2025 Society for Risk Analysis Conference.

Call them bold. Call them independent. Just don’t call them traditional. A new generation of founders is building businesses ...

Asics Novablasts have become popular among Gen Z runners, beating out similar Nike and Hoka models.

Gen Z's 1.1-year job tenure isn't disloyalty. Discover why Gen Z is job hopping and two proven strategies managers can use to earn their long-term commitment.

Gen Z and millennial traders looking to take on riskier bets in the market told us why they can't stop opening up prop ...

Skip the socks and get the young person in your life what they really want this Christmas. We tell you what it is—and show ...

The young conservatives who spoke with the Deseret News nearly all said a top issue that differentiates Gen Z from prior generations is the perception that the American Dream is out of reach. Surveys ...