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Astronomer, Ryan Reynolds and Maximum Effort

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Ryan Reynolds’ Maximum Effort ad agency turned Astronomer’s viral moment into marketing gold
Ryan Reynolds’ Maximum Effort production company was involved with the latest Astronomer video featuring Gwyneth Paltrow. The ad is being hailed as a master class in crisis PR. It comes days after the former CEO and former head of HR were seen embracing at a Coldplay concert.

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What is Maximum Effort? Everything to know about Ryan Reynolds' ad agency behind Gwyneth Paltrow's Astronomer video
Ryan Reynolds' ad agency helps turn Astronomer kiss-cam scandal into marketing win
Ryan Reynolds, Gwyneth Paltrow Help Astronomer Move On From Coldplay Kiss Cam
Tech company Astronomer is trying to move on from its Coldplay concert kiss-cam scandal with the help of a Madison Avenue powerhouse known for his sense of humor.

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Why Gwyneth Paltrow Might Just Be Underrated as an Entrepreneur
Can humor from Gwyneth save the Coldplay kiss cam company?
Gwyneth Paltrow Helps Turn Astronomer’s Infamy on Its Head
“Astronomer has gotten a lot of questions over the last few days and they wanted me to answer the most common ones,” Ms. Paltrow says directly to camera in a video posted on Astronomer’s social chann...

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One Reason Gwyneth Paltrow Said Yes to Viral Astronomer Ad Poking Fun at CEO's Coldplay Kiss Cam Drama (Exclusive)
Gwyneth Paltrow Named “Temporary Spokesperson” for Astronomer Following Viral Coldplay Kiss Cam Moment
Here's how Astronomer used Hollywood to turn a viral disaster into a marketing win
Astronomer managed to shift the narrative around its brand after working with Ryan Reynolds' Maximum Effort on an ad featuring Gwyneth Paltrow.
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Ryan Reynolds’ Maximum Effort Channel Partners With ALF Creator Paul ...
About Maximum Effort Maximum Effort makes movies, tv series, content and cocktails for the personal amusement of Hollywood Star Ryan Reynolds. We occasionally share them with the general public.
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