Directors Maggie Kang and Chris Appelhans and Netflix film boss Dan Lin weigh in on how a unique concept and authenticity propelled the animated feature into long-term success.

That premise alone was enough to grab the attention of millions of Netflix viewers around the world who also love K-pop — but what "KPop Demon Hunters" has done since its June debut on the streaming giant is nothing short of staggering.

During the week of July 28-Aug. 3, “ KPop Demon Hunters ” achieved not only its seventh week on the Netflix Top 10, but became one of the streamer’s most popular titles ever.