People are trying to influence you all the time. Sometimes they’re doing it in an annoying or underhanded way. I signed up for a credit card recently, and the bank that issued the card sent me a ...

I remember my first big pitch vividly. I was a nervous young entrepreneur standing before a group of seasoned investors. My hands trembled as I spoke about my idea, my voice wavering with every word.

Giuseppe Caltabiano, head of content strategy for EMEA and APAC at Contently explains some of the psychological principles that drive people to engage in your marketing. As marketers, it’s critical to ...