Adidas' AR-powered sneaker drop at ComplexCon may have helped to prevent a mass stampede to snap up its limited-edition sneaker models at a crowded convention hall. By automating notifications and ...

Adidas partnered with Snapchat for a lens that lets mobile users virtually try on a new running shoe using augmented reality (AR), Engadget reported. The integration will allow consumers to preview ...

Adidas is hosting a gamified augmented reality (AR) experience at its flagship store in Paris this holiday season to highlight environmental sustainability. The sportswear brand helped to develop the ...

Adidas is using augmented reality to promote its fashion line based on Indigo Herz, one of the Bored Apes, by giving shoppers the chance to view and virtually try on select clothing items from the ...

For those who'd like to represent NBA All-Star Weekend in the casual sense, adidas Originals is dropping this All-Star colorway of the AR 2.0.

With the summer winding down, adidas Originals has introduced the new AR 2.0, a modern interpretation of the original with a fresh collar and heel-quarter design. Combining elements of basketball and ...