For a while there was talk that adidas was looking to unload their Reebok brand to the highest bidder with rumors that Master P and Baron Davis were interested in purchasing the OG sneaker brand. Well ...

Athletic apparel company Adidas might sell its Reebok brand, the company said Monday. Adidas officials said they're developing a new five-year plan and mulling Reebok's future role. "These strategic ...

As Adidas considers offloading Reebok, the future of the brand is coming into question. It’s been nearly 15 years since the Germany-based sportswear giant snapped up the retro athletic label in a $3.8 ...

Sports megabrand Adidas is weighing a move to lower the team-sports profile of its Reebok unit, The Post has learned. The move may first be seen in the NHL where, sources said, Adidas has recently ...

Adidas Group has finally cleaned its hands of Reebok, selling the underperforming shoe brand at a steep loss. U.S.-based celebrity-and-clothing licensing group Authentic Brands Group will buy Reebok ...

Adidas or Reebok? When it comes to athletes, there is a considerable debate about these two top brands. For your athletic needs, which brand do you prefer? And, is there a significant distinction ...

Adidas' talks with New York-based ABG, headed by Jamie Salter (inset, bottom), recently hit the rocks over Adidas' demands that ABG operate Reebok as a standalone business, Bloomberg via Getty Images; ...

Adidas agreed to sell its underperforming Reebok business to Authentic Brands Group for up to 2.1 billion euros, or $2.5 billion, adding another well-known name to the buyer’s growing lineup of ...

German sportswear company Adidas plans to sell its underperforming Reebok brand—some 15 years after Adidas acquired the Boston-based brand to help it compete in the American market—as part of a ...

Adidas (ADDDF) bought Reebok for $3.8 billion in 2006, back when Reebok was riding high and had deals with the NBA and NFL. Now, Adidas (ADDDF) is selling the slumping brand for up to $2.5 billion.

Adidas (ADDDF) says it will offload struggling US fitness brand Reebok as part of a strategic overhaul. The German sportswear company said in a statement on Tuesday that it has decided to begin a ...

Adidas' stunning decision to purchase Reebok won't have a dramatic effect on the intensely competitive summer basketball scene -- at least not this fall. The summer of '06, though, is still up for ...