Despite the recent challenges in overall experience quality seen in Forrester’s Customer Experience Index (CX Index™) benchmarks, customer experience (CX) remains a priority for many organizations.

The use of advanced analytics has been growing fast over the past few years as the technology keeps getting better, cheaper and easier to use. And demand will surge exponentially over the next five ...

Organizations that thrive on change use data and analytics as a competitive asset. They adapt quickly and predict trends by continuously curating and analyzing data and developing insights that drive ...