The savviest marketers cut through chaos with strategies and tactics that portend where advertising could head next year.

Why the new Toyota BZ campaign feels like a quiet reset for how EVs should be sold.

December 08, 2025 – PRESSADVANTAGE – Infintech Designs published a case study that details the results of a digital marketing ...

The power of advertising extends far beyond selling products. Great campaigns can shift cultural perspectives, challenge societal norms, and create lasting change that resonates decades after their ...

In addition to spending on R&D, Fluency will accelerate its hiring, mainly in engineering, product and AI. Lane estimates ...

The past few years have seen brands push the boundaries of marketing innovation across industries. From harnessing the power of AI to creating immersive experiences, this year’s top marketing ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Learn how the advertising-to-sales ratio measures campaign effectiveness, its calculation, and why it's vital for assessing ...

Microsoft’s new asset-level editorial review lets compliant ad components run even when others are disapproved reducing ...

Learn how advertising elasticity of demand (AED) measures the impact of ad spending on sales. Discover how AED can guide effective marketing strategies.