Here's how LinkedIn professional attributes support intent, automation, and creative decisions across Microsoft Advertising.

Highs and lows characterized much of marketing in 2024. The industry was enlivened by occasions for unity, including a blockbuster Summer Olympics in Paris, but the final stretch of the year brought ...

Experts gathered for the 2025 B2B Campaign Optimization Series to help attendees outmaneuver challenges and stay ahead of ...

Today’s most effective marketing campaigns are grounded in data. But using that data effectively requires more than identifying the right audience. It means uncovering the patterns, behaviors and ...

Nonprofit advertising has transformed dramatically over the past decade. What once relied on simple donation appeals now requires sophisticated digital strategies that compete for attention while ...

Reddit has launched AI-powered Max Campaigns to automate ad buying, expand advertiser reach, and strengthen its growing ads ...

For a sense of the challenge of today’s incomprehensibly diffuse media ecosystem, consider the scope of activity in digital advertising within the Magic Kingdom alone. “In any given week, there are 4 ...

Origin & Oak Creative, a marketing and communications agency specializing in culturally competent, community-centered messaging, officially launched today to address a growing nee ...

With the holiday season upon us, consumers are ramping up spending and turning to connected TV (CTV) more than ever. This creates a unique window for advertisers to connect with audiences during a ...

Modern CMOs must move beyond traditional roles to integrate data fluency, creative leadership and business strategy into a unified approach. Sarah, CMO of a growing fintech startup, sits in ...