CTV publisher Future Today banks on co-viewing to prove the value of household-level targeting against ad impressions served within its children’s streaming app, HappyKids. Future Today can’t track or ...
The nation’s largest food companies say they will cut back on marketing unhealthy foods to children, proposing their own set of advertising standards after rejecting similar guidelines proposed by the ...
The Ad Village promotes positive messages to children, replacing corporate sponsored advertisements. A membership-based AdTech company that disrupts online ads targeting children, replacing harmful ...
Remember the first time you asked your parents for a kid’s meal? The excitement of opening the newest toy, almost outweighing the meal itself? Most adults don’t. But early on as a parent, you ...
Food ads for kids, and on-screen exposure to tobacco for adults, are still a thing. Two studies suggest that the little ones are bombarded with junk food commercials, and adults are stumbling over ...
In a recent blog post, my friend Marion Nestle said, "It never occurred to me that we needed more research to prove that advertising to kids makes them want food products, pester their parents to buy ...
Commercials promoting sugary breakfast cereals could be put on a strict diet under government guidelines urging food companies to limit marketing of unhealthy products to children. Under guidelines ...