NEW YORK, NEW YORK - AUGUST 01: A billboard of actress Sydney Sweeney is seen outside of an American Eagle store on August 01, 2025 in New York City. American Eagle’s recent denim ad campaign ...

After a turbulent summer of marketing controversy surrounding Sydney Sweeney’s ad campaign critics linked to eugenics, American Eagle has unveiled a new face for its brand: Martha Stewart. The ...

FILE - Sydney Sweeney poses for photographers upon arrival at the premiere of the film ‘Echo Valley’ on June 10, 2025, in London. (Photo by Scott A Garfitt/Invision/AP, File) NEW YORK (AP) — U.S.

So much for all of the backlash surrounding the American Eagle ad featuring Sydney Sweeney and her great jeans, or genes. Shares of American Eagle Outfitters were up 32% to just over $18 a share at ...