Inside the new Apple Upgrade model with Apple’s Karen Rasmussen

Apple enthusiasts woke up Tuesday morning to find the company’s online store temporarily unavailable, marking the beginning of what promises to be one of the tech industry’s most anticipated days of the year. The familiar maintenance message greeted ...

In less the 24 hours, Apple will kick off its Surprise and Shine event and unveil its latest slate of new devices, including at least two new Apple Watches, the Series 12 and Ultra 4. But some pre-event shuffling at the Apple Store could point to a third watch announcement during the keynote.

Apple's online store is offline ahead of its September special event. The company is expected to unveil the iPhone eighteen Pro and Pro Max. New Apple Watch Series twelve and Ultra four models are also anticipated.

Confused by the lack of an entry-level iPhone at this week's Apple event? Here's why the company focused on premium devices, and when you can expect a more affordable smartphone.

Apple's new iPhones are here, but they come with a hefty price tag. On Wednesday, CEO John Ternus introduced the iPhone 18 Pro, iPhone 18 Pro Max and its first-ever foldable, iPhone Duo. While the burgundy iPhone 18 Pro and the foldable look appealing,