Love following musicians on YouTube? The video platform is now working to simplify music subscriptions through an updated version of Official Artist Channels ...

He is famous for producing a lot of music and having a strong group of regular fans. He keeps his play counts high by releasing new songs often. YoungBoy is still a ...

This is part two of a series that discusses missing narratives from the music industry’s fight against YouTube. The posts are meant to be objective–siding neither with YouTube nor with artists, but ...

The most-watched Game of Thrones episode ever, this past season’s finale, had 8.11 million viewers. Meanwhile, Pentatonix, a musical a capella group on YouTube since 2012, gets 10 million views each ...

Forbes contributors publish independent expert analyses and insights. Rob Salkowitz is an Eisner-nominated comics journalist and author. I had a chance to catch up with two of the top performers in ...

YouTube announced today that it is expanding its Analytics for Artists tool by adding YouTube Shorts-related data to the “Total Reach” metric, which gives artists and their teams an overview of how ...

The platform's Official Artist Channel will now become the central hub for its creators' official videos. By Colin Stutz, Billboard YouTube on Tuesday announced plans to consolidate artists’ channels ...

Sanuj is a tech enthusiast with a passion for exploring smartphones, tablets, and smart wearables. He started his tech journey with a Lumia smartphone, diving into Windows Phone. Later, he switched to ...

YouTube and Universal Music Group are collaborating to launch a Music AI Incubator that aims to "protect" artists "and the integrity of their work." Reading time 3 minutes YouTube is embracing the ...

Chandraveer, a seasoned mechanical design engineer turned tech reporter and reviewer, brings more than three years of rich experience in consumer tech journalism to the table, having contributed to ...

Ozuna, Shakira, Enrique Iglesias and more! See the elite list of artists below. By Jessica Roiz Assistant Editor, Latin YouTube established its coveted “Billion Views Club” in 2012, when Psy’s ...