Digital beauty tools are no longer gimmicks. Virtual try-ons for skincare are reshaping how people choose products by ...

Some innovations are driven by external objective factors. For instance, online shopping inherently demands highly detailed visualization of products, quickly revealing that a browser with limited ...

Why Qualcomm, Sandbox VR, Bilt, and Journee are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2024. Augmented reality and virtual reality are about a lot more ...

Augmented Reality (AR), unlike virtual reality (VR), integrates digital information within a user's environment. It provides an interactive version of the real world, offering functionality from ...

AI, augmented reality and virtual reality have been found to be useful tools in health care, with utilization in ...

Rich DeMuro previews CES 2026 with a look at XREAL's new augmented reality glasses that let you game, watch movies and more ...

The "Augmented Reality Market Report by Component, Device Types, Application, Region and Company Analysis 2025-2033" report has been added to ResearchAndMarkets.com's offering. Augmented Reality ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Why Snap, Unity, Xreal, and Texas A&M University are among Fast Company’s Most Innovative Companies in augmented and virtual reality for 2025. Innovative organizations are finding ways to make ...