The BTS Army is eating up the K-pop group's newest single, "Butter." BTS posted the song's official music video on YouTube on Thursday, May 20. It hit 108.2 million views within a day of its release.

Forbes contributors publish independent expert analyses and insights. Hugh McIntyre covers music, with a focus on the global charts. For years, BTS reigned as the biggest name in K-pop, and perhaps ...

Be prepared to melt like “Butter”: BTS’s new single is almost here! On May 19 at midnight KST, BTS released the music video teaser for their highly-anticipated single “Butter,” which is due out later ...

BTS earns yet another No. 1 on Billboard's World Digital Song Sales chart as "Run BTS" surges more than 17,000% in sales thanks to renewed fan support.