When executives talk about cost, they usually mean capital, labor or raw materials. But there’s another line item quietly eating into profits: bad data. It doesn’t show up on the balance sheet. It ...

If you work with data, or data people, you’ve probably heard the saying “garbage in, garbage out.” It’s shorthand for what happens when you train models on poor-quality data. The point is this: If you ...

As marketing analytics rapidly evolves into an AI-driven field, one major challenge threatens to derail progress: bad data.