Companies across the city are being forced to reconsider their corporate logos that feature images of the World Trade Center. Variety, the entertainment trade publication, yanked the logo from its ...

Logos are intangible assets of a company. Intangible assets provide value to a company because they are part of the brand that consumers associate with the company's products and services. However, ...

Picture this: You’re walking down the street and someone calls out your name. For the purposes of this exercise, your name is Dave. You turn to look. But so do eight other people, all of whom are also ...