You’ve heard this common advice: If you want your child to do something, set up a reward system. Give her a sticker or a point every time she does it. If she gets a certain number of them, she can ...

Women are more generous than men, behavioral experiments show. Now, researchers have been able to demonstrate that female and male brains process prosocial and selfish behavior differently. For women, ...

"You can have ice cream if you finish all your homework." "I’ll give you a lollipop if you sit in the dentist chair." "We will stop at McDonald's on the way home if you behave in the car." Do these ...