Influencer Marketing is an industry in transition. Influencer Marketing is at an inflection point. Brands are doubling down on spend and scale, with some even spending up to 50% of their marketing ...

Discover how AI reshapes micro-influencer content, social SEO, and creator campaigns for brands in the evolving digital ...

The future belongs to brands that stop thinking about influencers as one-off attention channels and start building creator ...

The AI product, NX Score, has played a major role in securing 80% of Digitas’ pitch wins this year. Welcome to Ad Age’s influencer marketing news roundup. Each week, we’ll be highlighting the latest ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. A few years ago, influencer marketers were ditching their plans to hire celebrity content creators for ...

How do B2B marketers plan to improve their influencer marketing strategies this year? Which influencer content types are delivering the best results? What challenges are marketers facing with their ...

Anna Ong never set out to become a B2B influencer. After a 15-year career as a banker, she took a break and stumbled across a storytelling event while on a trip to New York. On stage for the first ...

With the overabundance of content, declining audience engagement and increased regulations, the influencer marketing trend appears to have run its course. With all the competition and social media ...

There’s been a lot of hype about the potential of influencer marketing in B2B, not least from LinkedIn, who have productised this via their platform, but also from the likes of Ogilvy and others. But ...