In September, Google announced its solution to maintain campaign tracking from Safari, with a new Google Analytics cookie. Now Bing is introducing its method for addressing the challenge of tracking ...

Bing Ads is introducing three new URL tracking parameters, which will further assist advertisers in learning about the source of ad clicks. Tracking parameters can be appended to the end of a ...

Bing Ads announced they now have added support for "upgraded URLs." Upgraded URLs lets you separate the destination URLs from your tracking parameters, so you can easily maintain the tracking ...

Bing Ads has developed Universal Event Tracking (UET), a way to define and track goals for performance and conversions, the company revealed at today's Bing Ads Next event. Nike’s first big game ad in ...

Advertisers that run Bing Ads campaigns to generate leads can now upload offline conversion data back into the platform to get a more complete picture of campaign impact on actual sales. The system ...

Microsoft announces local search ads for Bing and new updates to help advertisers track conversions and create custom audiences. Local search ads are a new tool from Microsoft Advertising. They ...

Microsoft has introduced two updates to Bing Ads that improve campaign performance for advertisers and agencies. The first update was the integration of the Oracle Data Management Platform (DMP) with ...

We made it nearly two entire months, but Microsoft is now ready to start serving ads in the new Bing Chat. On Wednesday, Microsoft announced that it is "exploring" new ways for publishers to use the ...