Microsoft executives announced the "new Bing" on Tuesday, a very different kind of search engine created with ChatGPT creator OpenAI.

What would convince you to stay on Bing instead of jumping to Google? A banner pitching Microsoft Edge’s features, a page that mimics Google’s look, or a Google-style search bar that promises your ...

Microsoft experiments with donation prompts in Bing, mimics Google UI to retain users, but will this tactic going to work?

Microsoft shares guidance on optimizing content for AI search, including structure, formatting, schema markup, and common ...

Microsoft's $1 billion investment in OpenAI that helped produce ChatGPT could soon be used to improve its search engine, Bing, according to a story from The Information. AI chatbots and writers can ...

The U.S. government's antitrust suit against Alphabet Inc's Google on Tuesday could deliver a huge opportunity for Microsoft Corp to increase usage of its Bing search engine, an unexpected epilogue ...

The Microsoft Advertising blog posted about how to optimize for AI Search Answers. I thought it was weird to see this on the ...

The internet giants are simultaneously being disrupted by and trying to profit from the emergence of new technology ...

Windows 11 could get a much-wanted change, with Microsoft possibly relenting on pushing Edge and Bing so hard.