Let’s start with why it’s so difficult to find the right size bra. First, not all breasts are created equal. Some women need more support than others, some need a little lift, and some need a little ...

Business Insider spoke to Kimmay Caldwell, a bra fitter with more than 18 years of experience. She called bra sizing "the worst game of telephone ever." She told BI that if a bra fits well, you ...

Virgie Tovar: What led to the move toward extended sizing? Ra’el Cohen: From the beginning, we knew the status quo in bra sizing just wasn’t working. It’s one of the reasons we invented half cup sizes ...

SAN FRANCISCO--(BUSINESS WIRE)--ThirdLove, the women’s bra and underwear company that disrupted the lingerie industry, announced today the launch of the Company’s first experiential retail store ...

This past weekend, The Curvy Fashionista had the pleasure of attending an unforgettable event that not only transformed the way we think about bras but also highlighted the true passion behind the ...

Joining other intimates brands in enhancing the bra fitting experience, Victoria’s Secret & Co. has partnered with NetVirta to introduce new fit technology within the retailer’s app for Victoria’s ...

Let's be real: Bra shopping is as stressful as buying new jeans. But if you need new bras to accommodate your new size or to ...

It’s not easy shopping for a bra—especially if you need that seemingly impossible combination of supportive and chic. Plus, many stores sell only A-DD bras, and that doesn’t come close to covering the ...

Purchasing a bra can be a highly personal and potentially stressful experience. Even if you’ve been wearing bras forever it can be difficult to find the exact style and support you’re looking for.