The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Lumber Liquidators (2015): A “60 Minutes” investigation into formaldehyde emissions triggered lawsuits and lost trust. The ...

When done right, clarity can become a competitive edge, building trust, boosting engagement and ultimately driving growth.

Branding in the tech industry goes beyond visual elements. It involves creating a meaningful identity that resonates with the audience, inspires loyalty and differentiates the company from competitors ...

Opinions expressed by Entrepreneur contributors are their own. Have you wondered how leading brands have gained exponential popularity and become household names? It’s no secret that businesses apply ...

Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs advertising strategies for successful branding.

In the digital age, it's easier than ever to create a new brand, but making it stand out from the competition is an entirely different matter. How do you create a brand story that gets attention and ...

Ixigo's got it figured out: Why go superapp when you have loyal users? Ixigo's multi-brand, multi-app strategy meets all travel needs and makes cross-selling easy. No one-size-fits-all solution needed ...