When developing branded campaign tactics and visual assets, care must be taken to develop consistent and effective imagery that upholds the brand. Using primary and secondary fonts, colors, ...
Six months before Florida Gov. Ron DeSantis officially announced his presidential campaign, former President Trump launched his war of words against the rising conservative, enraging Republicans for ...
Digital PR for SEO has exploded as the ultimate link building alternative. Digital PR is an alternative because it’s not a method just for links; it’s a method to enable an audience to share your ...
Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...
You don’t need a big budget to make a big impression. The truth is, people are getting tired of ads that say nothing and mean even less. That’s why impact-based marketing hits different. These are the ...
In marketing, tapping into consumer emotions isn't simply a feel-good practice—it drives sales. Emotional marketing forges a potent connection between a brand and its audience, translating into ...
The Florida governor has confronted scrutiny for offloading many of his campaign’s operations to an allied super PAC, which has in recent weeks been rocked by staff upheaval. By Rebecca Davis O’Brien ...
Journal Editorial Report: The new president promotes a new manifest destiny. Photo: Patrick Pleul/Zuma Press When a state-sponsored Chinese hacker breached the Treasury Department’s Office of Foreign ...