FILE PHOTO: Various types of breakfast cereals are seen on display for sale at the American Food Store in London, Britain, August 13, 2018. REUTERS/Hannah McKay By Lisa Rapaport (Reuters Health) - - ...

(Reuters) - While U.S. food companies are making healthier breakfast cereals for children, they're also aiming more ads for their unhealthiest products at kids, according to a report issued on Friday.

High-sugar cereal brands target their TV ads at kids under age 12. A new study finds that this advertising leads to greater household purchases of unhealthy cereals. It is the first study to directly ...

Ah, the cereal aisle! It's a goldmine for manufacturers and a landmine for parents. Make it through safely and you've got a healthy breakfast, but accompanied by children who've seen ads and movies it ...

Do you have a child between the ages of 4 and 8 who’s constantly performing for the family, loves to be — and is comfortable — on camera, loves cereal (or can pretend to love cereal) and is probably ...

One of the top sources of added sugar in children's diets is in their breakfast cereal. A new study shows that advertising drives sales of high-sugar cereals when it's aimed directly at kids under 12 ...

There were some funky and fun cereals back in the 1980s. Unfortunately, these five in particular have vanished forever.

(Reuters Health) - - Young children are more likely to demand specific sugary cereals for breakfast when they have seen television ads for these products, a U.S. study suggests. Advertising aimed ...

While U.S. food companies are making healthier breakfast cereals for children, they're also aiming more ads for their unhealthiest products at kids, according to a report issued on Friday. The "Cereal ...

A new study in the American Journal of Preventive Medicine found that just nine children's cereal brands advertised directly to kids dominated purchases by families with kids: Cocoa Puffs, Frosted ...