Channel 4, ITV and Sky, in collaboration with Comcast Advertising, have announced their intent to launch an advertising marketplace, that will allow access to a premium on demand and streaming ...
Three of the United Kingdom’s largest broadcasters have formed a unique partnership that aims to make it easier for small- and medium-sized businesses (SMBs) to launch and run ad campaigns across ...
Channel 4, ITV and Sky, in collaboration with Comcast Advertising, are set to launch an advertising marketplace delivering seamless access to an on-demand and streaming inventory of premium content.
The phrase “legacy media” has been tossed around a fair bit at the Creative Cities Convention (CCC) this week but senior execs at the broadcasters are less than happy about it. “Legacy media” was ...
ITV has confirmed it is in preliminary discussions with Sky, owned by US media giant Comcast, regarding a potential £1.6 billion sale of its media and entertainment division. Such a deal would reshape ...
The BAFTA Television Awards celebrated the best in British TV on May 11th – and free TV stole the show, taking home the vast majority of awards. BBC, ITV and Channel 4 dominated, with over 85 per cent ...