Bing is testing clickable, underlined text within the descriptions of its organic search results. When clicked, this text doesn’t take you to the website’s landing page like you might expect instead, ...

Clickability, or perceived visual affordance, is a key element of search-engine friendly website design. How do searchers and search engines perceive clickable and unclickable elements? On the surface ...

Google is highlighting selected phrases within ad copy as clickable links, potentially helping advertisers improve CTR.