After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.

Similarweb data analyzed by SEO consultant Aleyda Solis tracked click distribution and AIO presence across four US verticals. Text ads gained 7 to 13 percentage points of click share across all four ...

Google search and Shopping ad clicks are surging, offering advertisers a rare opportunity to reach high-intent audiences while CPCs remain stable. Spending on Google search ads rose 13% year over year ...

High CTRs in 2026 don't guarantee ad success. Automated bidding and AI change how CTR works, making conversion quality more ...

Meta has announced that later this month, it will provide click-through attribution reporting that better aligns with tools like Google Analytics, while instituting a new attribution model designed to ...

Ad platforms filter invalid traffic as marketers continue to keep a closer eye on duplicate clicks, bot patterns, and misleading actions by publishers. Data released Tuesday estimates that 8.51% of ...

Shares of Yelp have continued to falter this year, owing to weaker advertising performance. The company is focused on growing its "other" revenue to a $250 million annualized revenue run rate, versus ...

Why we care. You aren’t just competing with AI Overviews. You’re competing with Google’s aggressive expansion of paid search real estate. Across every vertical analyzed, text ads gained more click ...