“The future of testing is here,” said Patty Altman, president of Global Solutions for Circana. “Liquid Testing is a major advancement for brand, innovation, and activation teams, providing a fast, ...
In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster, smarter decision making, breakthrough innovations don’t happen in isolation. They succeed in ...
How to skip the guesswork to refine your concept, validate demand, and ensure retail success. In the rapidly evolving 2025 consumer packaged goods (CPG) landscape, where market pressures demand faster ...
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