Last week, I shared what a content matrix is and explained its purpose in a content marketing program. This week, I will share how to develop a content matrix to support a buyer persona focused B2B ...

Content analysis is a research technique used in management, marketing, health, and the social sciences to analyze verbal and written material. The technique uses a set of codes to reduce volumes of ...

The results of a strengths, opportunities, weaknesses and threats analysis are most often displayed within a four-corner, or horizontal, matrix design. The internal-external matrix is based an an ...

Do you want to create more engaging content for your audience? Find out what a content marketing matrix is and how to use it. According to the Content Marketing Institute’s Video & Visual Storytelling ...