Forrester’s highly anticipated US Digital Marketing Forecast, 2014 to 2019 has already generated plenty of industry buzz because of its predictions about the changing nature of digital marketing spend ...

One thing we know through these surveys, for example from Forrester, is nearly 90% of marketers believe producing content, which engages and resonates with buyers, is a major challenge. Many marketing ...

Taking a look at the power of contextual targeting to amplify your ad strategy, boost user engagement and uphold data privacy. One of the most effective ways for marketers to engage customers is to ...

Real-time contextual marketing — people are talking about it, but how can retailers leverage real-time content to be most successful with their customer and prospect marketing efforts? The first step ...

From televisions to mobile phones, from advertising billboards to signs on city buses, it’s nearly impossible to avoid the advertising and marketing content all around us. It’s content overload, which ...

In Part 1, we saw that it is necessary to move beyond short-term value propositions to build brand loyalty; specifically, a contextual marketing strategy that uses industry and market drivers and ...

When it starts to rain in New York, all the street vendors suddenly start selling umbrellas. They appear on every street corner. Nobody knows where they get them, but they sell extremely well—while it ...

Contextual advertising has long been a core aspect of advertising, predating the digital age. Before the advent of privacy regulations and data-driven targeting, advertisers strategically placed ads ...

For years, marketers have used the phrase "content is king" to signify the importance of substance and depth in selling to both enterprise and consumer buyers. Meaningful content is a foundation of ...

The pandemic has driven the adoption of many online platforms, and sports wagering is no exception. Over the past 18 months, online sportsbooks have been outpacing physical, land-based casinos, and ...

These days, marketing to people based on their real-time context is all the rage. However, although real-time contextual marketing can drive strong results, marketers need to think carefully about ...