Forbes

15 Mistakes Agencies Make In Their Creative Content Process (And How To Fix Them)

The creative content process can take a long time, and each agency has a different approach to it. There's no standardized method of producing content, and what one agency provides will be vastly ...
Ad Age

Creative briefs—5 ways to streamline the agency strategy process

Are you a print subscriber? Activate your account. By Ewan Larkin - 7 hours 53 min ago By Bradley Johnson - 8 hours 29 min ago By Tim Nudd - 9 hours 26 min ago By E.J. Schultz - 14 hours 16 min ago By ...
Forbes

How The Traditional RFP Process Fails Creative Agencies And Brands

For an industry that consistently pushes boundaries and prides itself on finding innovative ways to achieve client objectives, creative agencies can still find themselves mired in some pretty ...
adweek

Intuit TurboTax Names R/GA Its Lead Creative Agency

IPG creative agency R/GA has won Intuit TurboTax’s business, following a creative review that began in March. Intuit brands include Intuit TurboTax, Credit Karma, QuickBooks and Mailchimp. R/GA will ...