Moving into a cookieless marketing world in 2024 will pose challenges to brands across industries, and B2B marketers are no exception. In fact, given the ongoing digital transformation requirements of ...

These terms collectively refer to the process by which meaning, insights and predictions are extracted from raw data. Essentially, data science teams use machine learning to analyze big (amounts of) ...

A strong data privacy strategy is the foundation to unlocking success in the ever-evolving digital landscape. From gathering consented data to embracing privacy-centric AI tools to measuring ...

Anyone who’s been following the rapid-fire technology developments in the world that is becoming known as “big data” sees a new capability, product, or company founded literally every week. The ...

With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to ...

In early June, Connecticut Gov. Dannel Malloy signed legislation requiring a formal commitment to data practices from the more than 20 agencies that make up his government. Now, to track their ...

Before you can make a final decision on where to build out your new data center, you must make a site visit. Get your agenda and priorities in line before you make the trip with the help of this ...