As technology leaders, we understand that data is the beating heart of every business, not just a resource. It's the secret sauce that can supercharge the entire operational landscape. When harnessed ...

Data is at the center of the success and overall growth of almost every company in every industry. Data drives decision-making, so access to accurate and comprehensive information at the right time is ...

An industry narrative is emerging that has the potential to exacerbate the structural flaws in digital advertising rather than usher us into a new paradigm. Some of our industry’s sharpest minds are ...

Is this truly the end of last-click attribution? Google will no longer use last-click attribution as the default conversion model in Google Ads, its buy-side ad network, the company announced in a ...

Two weeks ago the Mount Laurel, N.J.-based printer manufacturer pulled its products from Staples, drawing the curtain on its flirtation with large-format retailers, CEO Stewart Krentzman told ...