At the core of this new framework is Vereigen Media's belief that first-party data must be the foundation of modern B2B demand generation. So, they completely rely on consented, directly sourced data ...
Success in 2026 for B2B marketers to break the mold, invest in market conditioning, and build campaigns that put buyers at ...
SAN FRANCISCO, Oct. 21, 2025 /PRNewswire/ -- Demand gen teams are settling into a new reality: Budgets are shrinking, but leadership continues to demand more pipeline contribution. The tried-and-true ...
Staying ahead in Google Ads means adapting fast. With Video Action Campaigns (VAC) being phased out and absorbed into Demand ...
Business success depends on one variable: growth. Yet growth can feel elusive, particularly when competition within a category is fierce and new entrants are a constant threat. Enter AI (when doesn’t ...
A B2B brand’s reputation will directly influence how receptive potential customers are to its demand generation efforts. Risk-averse business buyers weigh vendor credibility in their purchase ...
Demand Gen is Google’s newest innovation to YouTube advertising – and it isn’t another campaign type update. After testing across 20+ brands (and a lover of segmenting), new Demand Gen features center ...
The demand generation landscape has undergone significant changes over the past year, with a heightened focus on generating high-quality leads. Companies that surpassed their goals prioritized ...
Google today expanded its Checkout on Merchant feature to Demand Gen campaigns serving on YouTube In-stream inventory. Previously available only for Performance Max campaigns and organic shopping ...
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