This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

Measurement insights are a key part of optimizing your customer experience. At every step in the journey, it is critical that you understand what consumers are doing and how your channels and touch ...

The role of a marketer has changed dramatically over the past two decades. I’ve seen it firsthand, having led marketing teams at technology companies of varying sizes and stages of maturity, from a ...

This ebook, based on the latest ZDNet / TechRepublic special feature, explores how you set up an analytics infrastructure that sees around corners and gives you options to avoid a head-on crash. Read ...

In today's data-driven world, businesses depend on the ability to transform raw data into meaningful insights. Business analytics is the process that enables organizations to make informed decisions, ...

Prescriptive analytics has become a real competitive advantage for marketers. Here's why. Analytics has long been the backbone of marketing success. Analytics enables marketers to make data-driven ...

AI success depends on whether enterprise data is ready, reachable, and close enough to the workloads that need it. In this eSpeaks episode, Dell Technologies’ Vrashank Jain explains why fragmented ...

In the healthcare industry, “big data analytics” is a term that can encompass nearly everything that is done to a piece of information once it begins its digital life. From flagging drug interactions ...

Enterprises rely on 3 types of IoT analytics from their selected IoT platforms. By testing multiple IoT platforms, an enterprise can identify best-in-class analytics capabilities. Enterprises rely on ...

This content has been selected, created and edited by the Finextra editorial team based upon its relevance and interest to our community. Predictive analytics is a method of data analysis used within ...

Here we explore the ways predictive analytics and prescriptive analytics are being used in the call center today, and trends to watch for tomorrow. Predictive analytics can help evaluate behavioral ...