Marketing channels are how businesses reach customers. There are three types of marketing channels: communication, distribution and service channels. Communication channels deliver marketing messages ...

As difficult as it may be to believe, communications textbooks from 20 years ago were still touting the merits of using a megaphone (yes, a megaphone) as a communications channel. You had print. You ...

Getting value requires a clear understanding of the different communication channels available to your organization, a detailed plan on choosing and implementing the right solution, and providing the ...