Disney is reportedly asking for record Super Bowl ad spending and the move is allegedly backfiring before upfronts.

A "menacing" Disney advert featuring a severed body has been banned by the advertising regulator, which said it was likely to frighten and cause distress to children. The Advertising Standards ...

Add Yahoo as a preferred source to see more of our stories on Google. Mickey Mouse leading a drum line at Disney's 2025 upfronts (Photo Credit: Disney/Jennifer Pottheiser) Disney has set its 2026 ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months. According to the company’s earnings report last week, Disney’s DTC division – ...

Add Yahoo as a preferred source to see more of our stories on Google. The Oscars haven’t sold out yet, but Disney is moving closer to that milestone. “We are definitely pacing ahead of where we were ...

Disney's DIS recent partnership with Amazon AMZN-owned Amazon Ads represents a strategic move to enhance its advertising capabilities, but investors should exercise patience before adding shares to ...

Disney Global Advertising president Rita Ferro speaks during the entertainment giant's Upfront presentation in 2023 (Photo courtesy of Disney) As Disney gears up for its annual upfront presentation, ...

Walt Disney's domestic advertising revenue posted a 3% decline in the third-quarter period, according to analysts. The company said this was mostly due to lower viewership at its linear TV networks.