As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

For 87% of B2B marketers and 77% of B2C marketers, email remains the primary content marketing channel. Indeed, it helps to expand the customer base and get to know your audience better. Despite a ...

Once upon a time, product-based businesses focused heavily on boosting foot traffic to their brick-and-mortar stores. But with the advent of eCommerce-first shopping, more and more businesses are ...