ESPN has tapped Pharrell Williams to lead its newest campaign in promotion of "NBA Saturday Primetime on ABC." ...

ESPN has teamed up with Grammy-winning musician and Louis Vuitton creative director Pharrell Williams to ignite excitement for NBA Saturday Primetime on ABC. The campaign launched during the NBA Paris ...

ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday. The sports media giant is turning to music superstar Pharrell ...

The tenth season of NBA Saturday Primetime on ABC tipped off Saturday afternoon, and ESPN has teamed with a popular figure to help promote the package. Award-winning singer, record producer and ...

Here are key facts about Saturday's NBA action: How can fans watch? *All times Eastern Pacers vs. Spurs (in Paris): Noon on ESPN Nuggets at Timberwolves: 3 p.m. on ABC and ESPN+ Celtics at ...

While Mike Breen will handle the national TV call of Wednesday's game between the Timberwolves and Mavericks, Saturday's nationally-televised playoff rematch between the Timberwolves and Nuggets ...

A Broader Vision for Basketball on ABC This campaign coincides ... for fans tuning into NBA Saturday Primetime. As the league gears up for the playoffs, ESPN’s partnership with one of music ...