ESPN has tapped Pharrell Williams to lead its newest campaign in promotion of "NBA Saturday Primetime on ABC." ...

ESPN has teamed up with Grammy-winning musician and Louis Vuitton creative director Pharrell Williams to ignite excitement for NBA Saturday Primetime on ABC. The campaign launched during the NBA Paris ...

ESPN is putting some major marketing muscle behind the upcoming 10th season of NBA Saturday Primetime on ABC, which tips off Saturday. The sports media giant is turning to music superstar Pharrell ...

The tenth season of NBA Saturday Primetime on ABC tipped off Saturday afternoon, and ESPN has teamed with a popular figure to help promote the package. Award-winning singer, record producer and ...

Canelo Alvarez has instead closed a four-fight deal with Turki Alalshikh and Riyadh Season to salvage a Terence Crawford mega ...

head to unfriendly territory for a primetime matchup against John Calipari's Arkansas Razorbacks Saturday night at Bud Walton Arena. They'll face an Arkansas team coming off back-to-back upset ...

A Broader Vision for Basketball on ABC This campaign coincides ... for fans tuning into NBA Saturday Primetime. As the league gears up for the playoffs, ESPN’s partnership with one of music ...