As an epidemiologist and physician, I’ve long been concerned about how health interventions for marginalized communities are evaluated. A new study explores that concern and offers some solutions for ...

Marketing effectiveness is the ability of a company's marketing activities to achieve its business goals, drive revenue growth and improve overall brand equity. It involves tracking and evaluating the ...

There is a lot of room for improvement in the conversation about marketing effectiveness. Too often, when pressed by finance colleagues, marketers default to a narrow definition of effectiveness – ...

This post is part of a Health Affairs Blog short series, “Enhancing Value By Evaluating Health Care Services.” The series discusses ways to extend the use of tools for clinical and economic evaluation ...

This systematic review found that studies of case management interventions have adequate quality and, in many cases, show cost-effective or even cost-saving results. Results: A total of 29 studies ...

Understanding advertising effectiveness is the cornerstone of successful marketing, yet marketers often shy away from the most reliable tools for the job. Why? Because true experimentation – the kind ...

Effective organizations are efficient, productive, and exhibit strength in leadership, decision making, people, work processes and the corporate culture of the organization. While each element is ...

The duration of protection afforded by coronavirus disease 2019 (Covid-19) vaccines in the United States is unclear. Whether the increase in postvaccination infections during the summer of 2021 was ...

In 2021, I wrote about the urgent need to develop a better way to measure nonprofit effectiveness. Despite the best of intentions, the social sector struggles to gauge its true impact on the most ...

The original trials of vaccines against infection with severe acute respiratory disease coronavirus 2 (SARS-CoV-2), the virus that causes coronavirus disease 2019 (Covid-19), have clearly shown ...