Those TV ads for juicy burgers may trigger your emotions, making you believe you'll be happier if you run out and get one for yourself. Unfortunately, a similar ad for salad does not appear to have ...

Streaming platforms are shifting to contextual advertising, recognizing its importance for engagement. Advertisers align ...

Marketing campaigns often fail when the creative misses the mark. The product may be good and the targeting accurate, but the message doesn’t connect emotionally with the intended audience.

Consumer engagement tied to emotions isn’t just a blip across the ad industry during the holidays -- it is reshaping purchase habits that marketers can use to drive year-long success. Developers at ...

If you ever wondered whether personalized ads are getting too accurate, wait until you get a new LG TV. Upcoming LG TVs will now use an AI model to analyze your emotions and show you even more ads.

Three researchers from University of Georgia published a new Journal of Marketing study that examines how experiencing positive emotion when searching online for a product can impact what consumers ...

The advertising industry is undeniably facing significant challenges. Along with mass job cuts, commentators predict an inflation-fueled slowdown in digital ad spending next year as advertisers adapt ...

They say a picture paints a thousand words, and facial expressions certainly do just that. How many times have you caught yourself in an expression of emotion (think John Lewis’ Christmas adverts), ...