Researchers at Dartmouth College examined a database of television advertisements broadcast between March 2012 and February 2013 on 139 network and cable channels and found that more than 608 hours of ...

Caffeine-boosted soda, once marketed mostly to young men, is showing up in new, more pastel versions.

Under proposed regulations to take effect in December, energy drink firms will be prohibited from advertising product benefits or showing packaging on broadcast or print media without an accompanying ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." From a flavor and branding perspective, the energy-drink industry has historically missed the mark. Its ...